Ivy™ | Elegant and Comfortable Wire-Free Bra
Ivy™ | Elegant and Comfortable Wire-Free Bra
Ivy™ | Elegant and Comfortable Wire-Free Bra
Ivy™ | Elegant and Comfortable Wire-Free Bra
Ivy™ | Elegant and Comfortable Wire-Free Bra
Ivy™ | Elegant and Comfortable Wire-Free Bra

Ivy™ | Elegant and Comfortable Wire-Free Bra

Regular price £59.95 Sale price£29.95
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SALE UPDATE: Due to high order volume, our stock is very limited. If you are still able to press the 'ADD TO CART' button, there's still some stock left.

Buy more, save more — even on sales prices:

  • Buy 2 — Extra 5% OFF
  • Buy 3 — Extra 15% OFF
  • Buy 4 — Extra 20% OFF
  • Buy 5 — Extra 25% OFF

Discounts are applied automatically at checkout and can also be combined with other products.

Thank you for being part of this chapter.

Anna™ | Elegant and Comfortable Wire-Free Bra
The elegant solution for everyday support without compromise

Discover the ultimate comfort of our wire-free bra, specially designed to help prevent pain and discomfort while reducing skin irritation and lack of support. This bra combines support, shape, and a natural look, so you can feel confident and comfortable all day long.

Thanks to a fully adjustable elastic band and a practical back closure, this bra adapts effortlessly for the perfect fit. In addition, the design supports your natural posture and enhances your elegance and confidence.

Made from lightweight and breathable material, this bra is ideal for warm summer days or whenever you simply want to stay fresh and comfortable.

Please note: the sale ends tonight at 11:59 PM, so don’t miss out!

Why our customers love this wire-free bra:

Lifting effect for the bust – Provides exceptional support and a beautiful shape that boosts your confidence.
Promotes wellness – Designed to support comfort and help you feel your best throughout the day.
Youthful appearance – Helps support a firm, flattering shape.
Enhances well-being – Created to support everyday comfort and contribute to a feeling of vitality.
Comfort and durability – Offers long-lasting comfort thanks to a thoughtful, high-quality design.

Click now to order your wire-free bra and discover the perfect combination of comfort, style, and support.

100% Satisfaction Guarantee – Not the right size or not satisfied? Money back!


If our product does not meet your expectations, you can return it within 30 days upon receipt.

Before returning the goods, please contact our customer service at support@penelopelondon.com and let us know the reason for the return so we can process your request correctly.

Enjoy free shipping on all orders! We process your order within 1-2 business days.

Plus, we offer a 30-day return guarantee for peace of mind.

Over the past 5 years, Penelope London has been trusted by more than 5,000 satisfied customers, with an average rating of 4.7 out of 5.

We’re committed to providing exceptional quality and a shopping experience our customers can rely on — and we’re proud to see our community continue to grow.

★★★★★

The fit surprised me in the best way. I was a bit insecure about the size so I reached out to the team and they did an amazing job helping me! Thank you so much guys!

Oliver

★★★★★

So comfortable and flattering

"The fit is beautiful and the fabric feels great. I received many compliments wearing it."

Linda S.

★★★★★

These are the kind of trousers you put on once and instantly understand. Comfortable, easy to move in, and smart enough for everyday plans.

DAVID H.

★★★★

Lovely quality

Better than expected. The material feels premium and it looks even nicer than the photos.

Susan B.

★★★★★

Fast Shipping

Really impressed with the service and the packaging was lovely too.

Carol B.

Carol B.
★★★★★

“I didn’t expect them to feel this comfortable straight away. The fit is relaxed, the waistband doesn’t dig in, and they still look smart enough to wear out.”

JAMES R.

★★★★★

Buying more

This is honestly the one piece I keep reaching for every time, it fits perfectly

Emma R.

★★★★★

Didn’t expect this

The quality surprised me straight away and it actually looks better on than I imagined. Charlotte M.

Charlotte M.
★★★★★

Feels just right

It has that rare kind of fit that makes you feel good the second you put it on.

Olivia K.

end of era

An end of chapter for Penelope London. Before we step into our next direction, we’re clearing selected styles in one final sale.

That’s why we’re offering up to 70% off our collection!

This is your final chance to get your favourite pieces, as once this stock is gone, these items will not be restocked.

Join the community

With over 30,000+ happy customers worldwide

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