Name: Olivia™ Backless Split Dress | MORE THAN 50% OFF, TODAY ONLY!
Brand: Penelope London
Price: 39.95 GBP
Availability: InStock

Olivia™ Backless Split Dress | MORE THAN 50% OFF, TODAY ONLY!

£170.00 £39.95

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SALE UPDATE: Due to high order volume, our stock is very limited. If you are still able to press the 'ADD TO CART' button, there's still some stock left.

Buy more, save more — even on sales prices:

✔ Buy 2 — Extra 5% OFF
✔ Buy 3 — Extra 15% OFF
✔ Buy 4 — Extra 20% OFF
✔ Buy 5 — Extra 25% OFF

Discounts are applied automatically at checkout and can also be combined with other products.

Thank you for being part of this chapter.

The dress everyone wishes they found sooner — MORE THAN 50% OFF | ONLY TODAY!

The Serena™ Backless Split Maxi Dress is the kind of piece that instantly changes how you feel the moment you put it on. With its sculpting fit, elegant side slit, and striking lace-up open back, it was made for compliments, attention, and unforgettable entrances.

This is not just another dress sitting in your wardrobe.
This is the one you pull out when you want to feel confident, feminine, and impossible to ignore.

Why it sells out so fast

Sculpting fit
Shapes beautifully around the body for a sleek and flattering silhouette.

Open lace-up back
A standout detail that makes the dress feel bold, elevated, and instantly memorable.

Elegant side slit
Adds just the right amount of confidence and edge without doing too much.

Made for special moments
Perfect for date nights, birthday dinners, holidays, weddings, and every event where you want all eyes on you.

Easy to wear, hard to forget
Style it with heels and simple jewellery and let the dress do the rest.

Why you need it now

Only today: 50% OFF
This offer is available for a limited time only, and once it is gone, it is gone.

If you have been waiting for the perfect dress to make you feel confident the second you put it on, this is it.

Get yours today before the discount ends.

If our product does not meet your expectations, you can return it within 30 days upon receipt.

Before returning the goods, please contact our customer service at support@penelopelondon.com and let us know the reason for the return so we can process your request correctly.

Enjoy free shipping on all orders! We process your order within 1-2 business days.

Plus, we offer a 30-day return guarantee for peace of mind.

Over the past 5 years, Penelope London has been trusted by more than 5,000 satisfied customers, with an average rating of 4.7 out of 5.

We’re committed to providing exceptional quality and a shopping experience our customers can rely on — and we’re proud to see our community continue to grow.

★★★★★
The fit surprised me in the best way. I was a bit insecure about the size so I reached out to the team and they did an amazing job helping me! Thank you so much guys!
Oliver

★★★★★
So comfortable and flattering
"The fit is beautiful and the fabric feels great. I received many compliments wearing it."
Linda S.

★★★★★
These are the kind of trousers you put on once and instantly understand. Comfortable, easy to move in, and smart enough for everyday plans.
DAVID H.

★★★★
Lovely quality
Better than expected. The material feels premium and it looks even nicer than the photos.
Susan B.

★★★★★
Fast Shipping
Really impressed with the service and the packaging was lovely too.
Carol B.

Carol B.

★★★★★
“I didn’t expect them to feel this comfortable straight away. The fit is relaxed, the waistband doesn’t dig in, and they still look smart enough to wear out.”
JAMES R.